Case Study: Certified FCU Doubles its Credit Card Cross Sell Rate
For two weeks in the fall of 2019 and spring of 2020, Certified Federal Credit Union (FCU) ran integrated, prequalified, credit card cross sell campaigns to deepen member engagement and grow its credit card portfolio. The main difference between the fall and spring campaigns was the use of personalization capabilities within the Digital Onboarding platform.
Case Study: Hudson River Financial FCU Increases Member Engagement and Cross Sell Rates
Hudson River Financial FCU implemented the Digital Onboarding platform to replace their traditional paper welcome packets and immediately connect with new share and checking account openers via email and SMS messages that link to a personalized, step-by-step, digital guide.
7 Tips for Designing an Effective Onboarding Program
The way an institution welcomes new customers and members has a huge impact on long-term engagement and profitability. Access our top tips for designing an onboarding program that drives adoption of account-related services and maximizes satisfaction from the start.
The Magic 3: The Services that Drive Engagement and Profitability
Engaging retail checking account holders drives long-term profitability but you don't have a lot of time. The first 90 days are make or break and 25%-40% of new checking accounts are closed within the first year. Learn about the three services that drive engagement and long-term profitability.
There is no shortage of ways to for banks and credit unions to innovate, but not all opportunities are created equally. Did you know that it costs institutions an average of $300 to acquire a checking account yet 25-40% of new accounts are closed within the first year?
The Critical Third Step in the Bank and Credit Union Marketing Funnel
Many in the financial services industry confuse account opening with onboarding but the two represent very different stages of the marketing funnel. Just because institutions acquire accounts doesn't mean their new customers and members will be profitable.