Associated Healthcare Credit Union Adopts The Digital Onboarding Platform To Expand Member Relationships

Credit union leveraging the Digital Onboarding engagement platform to increase account activation and cross-sell rates

Boston, MA (March 31, 2022) – Associated Healthcare Credit Union (AHCU), which has been serving healthcare employees, professionals, and their families for more than 69 years, selected the award-winning Digital Onboarding engagement platform to motivate members to adopt core banking services and additional products.

The credit union previously onboarded new members using a series of welcome and cross-sell email messages. AHCU is excited that this new partnership will increase account usage and motivate members to expand their relationships with the credit union. 

“Our members need a set of core products and services to save, spend, and manage their money easily, and those include checking and savings accounts, debit cards, and direct deposits,” said Theresa Malone, CEO, AHCU. “AHCU wants to serve all of its members’ core banking needs. The Digital Onboarding platform makes it easy for members to adopt account-related services and for us to deliver personalized cross-sell offers that expand existing relationships. The platform fits perfectly with our growth strategy.”   

The Digital Onboarding engagement platform triggers email and text messages that connect members with personalized microsites. Digital, self-service tools help them switch their direct deposits in seconds, make their new cards their default payment methods at places like Amazon ® and Venmo®, adopt digital banking services, and more. Credit union executives recently named Digital Onboarding the winner in the Digital category for CreditUnion.com’s fifth-annual Innovation Series.

“Too often, members maintain multiple financial institution relationships when their credit union could have given them a better deal,” said Ted Brown, CEO, Digital Onboarding. “AHCU understands that one of its biggest growth opportunities lies in expanding existing relationships. We built the Digital Onboarding platform to tackle this challenge, and I am excited to partner with them.”

‍About Associated Healthcare Credit Union
‍Associated Healthcare Credit Union has been serving healthcare employees, professionals, and their families since 1953. AHCU is a full-service credit union offering financial wellness and education,  savings, checking, investments, deposit accounts, all loan types, and electronic services to help accommodate members with busy schedules. It also offers car buying and retirement services. It is committed to creating financial wellness for all stages of members’ lives. For more information, visit https://www.ahcu.org/.

‍About Digital Onboarding, Inc.
‍Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer and member activation rates. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (617) 921-2916.