Don't market to accounts. Build relationships with people.

Make sense of multi-product households. Relate to them holistically.

A relational data model is vital

Most platforms use flat data models. They’re fine for e-commerce. They don’t understand multi-product or household relationships. You’ll waste time manipulating data. 

Our platform uses a relational data model. Connect customers and members to products, households, and businesses. Spot behavioral shifts. Deliver personalized campaigns that motivate action.

A relational data model is vital

Most platforms use flat data models. They’re fine for e-commerce. They don’t understand multi-product or household relationships. You’ll waste time manipulating data. 

Our platform uses a relational data model. Connect customers and members to products, households, and businesses. Spot behavioral shifts. Deliver personalized campaigns that motivate action.

Automatic targeting gets results 24x7

Set targeting rules once. Campaigns automatically trigger as contacts meet the criteria. Target based on contact, account, and business objective data points.

Retargeting builds relationships

Leverage insights and retarget account holders based on their behaviors. Deliver timely information and offers.

  • Offer a personal loan after multiple low-balance alerts.
  • Suggest Courtesy Pay when accounts have insufficient funds.
  • Share education and offer Overdraft Protection to low-balance and negative-balance account holders.

Use our Survey Widget to glean insights and trigger personalized campaigns that convert

  • Instantly deliver mortgage offers when people report wanting to buy a house.
  • Detect major life events that signal additional product needs (e.g., getting married, having a baby, etc.)
  • Remind account holders to set up direct deposit when the platform detects the action is incomplete.

Multi-product campaigns keep them on track

Most platforms make you communicate about one account at a time. What if someone has three CDs coming up for renewal?

Let people take action on multiple accounts

  • CD Renewals
  • Expiring Loans

Multi-product campaigns keep them on track

Most platforms make you communicate about one account at a time. What if someone has three CDs coming up for renewal?

Let people take action on multiple accounts

  • CD Renewals
  • Expiring Loans

Digital beats mail in emergencies

Institutions mail NSF and low-balance notifications because other platforms make it hard to deliver the same notification twice. People don’t hear about problems for days.

Deliver information and offers that help them get back on track

  • Overdraft
  • Insufficient Funds
  • Low/Zero Balances
  • Business Account Minimums & Limits

Digital beats mail in emergencies

Institutions mail NSF and low-balance notifications because other platforms make it hard to deliver the same notification twice. People don’t hear about problems for days.

Deliver information and offers that help them get back on track

  • Overdraft
  • Insufficient Funds
  • Low/Zero Balances
  • Business Account Minimums & Limits

Secure data sharing helps during lock-out

Institutions can’t share login and other sensitive information over the phone. People must wait for the mail or drive to the branch for help.

Use our platform to help account holders get back on track. Instantly and securely share what they need.

  • Failed Login
  • Failed Debit PIN
  • Forgotten Account & Member Numbers
See more use cases

Secure data sharing helps during lock-out

Institutions can’t share login and other sensitive information over the phone. People must wait for the mail or drive to the branch for help.

Use our platform to help account holders get back on track. Instantly and securely share what they need.

  • Failed Login
  • Failed Debit PIN
  • Forgotten Account & Member Numbers
See more use cases

Purpose-built means importing data is easy

The platform is built to support bank and credit union data. You may import data via API, SFTP, or CSV upload. Using these methods, we can integrate any core, online banking solution, online account opening solution, or customer relationship management platform.

Use our Data Connector tool to share and update data across systems via APIs, webhooks, file transfer support, or hundreds of standard data connections. Quickly get data into our platform or export platform data to update other systems:

  • Core banking system
  • Digital banking system
  • Marketing or email automation (e.g., Marketo, Salesforce Marketing Cloud, Hubspot, Constant Contact, etc.)
  • CRM (e.g., Adobe, Salesforce, etc.)
View technical docs

Get the platform that understands your data

Make sense of multi-product households. Relate to them holistically. Make core system data understandable.

Get the platform that understands your data

Make sense of multi-product households. Relate to them holistically. Make core system data understandable.

Your marketing platform holds you back

Most marketing automation platforms use flat data models. They’re fine for e-commerce but don’t understand multi-product or household relationships. Every time you import data, you’ll waste time relating customers and members to their accounts.

Most marketing automation platforms use flat data models

They’re fine for e-commerce but don’t understand multi-product or household relationships. Every time you import data, you’ll waste time relating customers and members to their accounts.

Save time with a relational data model

Your core banking system uses a relational data model. Customers or members are associated with their accounts. Our platform also uses a relational model. It makes banking data easy to leverage and translates product codes into something people understand.

Spot behavioral shifts. Deliver personalized campaigns that motivate action. Stop wasting time. Easily connect customers and members to products, households, and businesses.

How it works

Customers' and members' Unique IDs and our relational database automatically associate all of the products and services people adopted. Your Unique Product Codes contain all relevant product attributes (e.g., product descriptions, vanity product names, eligible services, etc.). When you update product attributes once, they populate everywhere.

Get results 24x7 with automatic targeting

Set targeting rules once. Campaigns automatically trigger as contacts meet the criteria. Target based on contact, account, and business objective data points.

Popular Use Cases:

Cross-sell

Target account holders that don’t have a particular product and meet your cross-sell criteria (e.g., they do not have a CD but have a checking or savings balance of $25K+)

Account alerts

Institutions mail notifications because other platforms make it hard to deliver the same notification twice. People don’t hear about problems for days. Power near real-time account alerts via text message and email for failed debit PIN, failed login, insufficient funds, etc.

Multi-product campaigns

The platform offers flexibility in communicating with customers and members with multiple accounts.

Choose from 2 options:

Set targeting conditions and communicate about each product individually. Make it easy for customers and members to take action on each item separately (e.g., expiring CDs)

Set targeting conditions and communicate about multiple products at once. Make it easy for customers and members to take action on all items (e.g., expiring CDs)

Communicate about each product individually

Cross-sell

Target account holders that don’t have a particular product and meet your cross-sell criteria (e.g., they do not have a CD but have a checking or savings balance of $25K+)

Account alerts

Institutions mail notifications because other platforms make it hard to deliver the same notification twice. People don’t hear about problems for days. Power near real-time account alerts via text message and email for failed debit PIN, failed login, insufficient funds, etc.

Multi-product campaigns

The platform offers flexibility in communicating with customers and members with multiple accounts.

Choose from 2 options:

Set targeting conditions and communicate about each product individually. Make it easy for customers and members to take action on each item separately (e.g., expiring CDs)

Set targeting conditions and communicate about multiple products at once. Make it easy for customers and members to take action on all items (e.g., expiring CDs)

Deepen relationships with retargeting campaigns

Leverage insights to retarget account holders based on their interactions. Deliver timely information and offers.

Card transactions

Target contacts who update their card on file for certain retailers and use that data to offer special rewards (e.g., Black Friday promotions).

Courtesy pay

Target contacts who incur insufficient funds and let them enroll with an eSignature.

Overdraft protection

Target contacts who repeatedly overdraft or have low balances. Deliver education and overdraft protection offers. Help them develop healthy habits to manage their money.

Direct deposit set up

Automatically remind people that they still need to set up direct deposit, and use our Direct Deposit Widget to make it easy.

Full paycheck direct deposit

See that a contact deposited a percentage of their paycheck and retarget with offers to get the full paycheck.

More use cases

Reveal account details to drive adoption

Use our Secure Personalization Widget to let customers or members reveal sensitive information when they authenticate themselves with a secure token. 

Safely display private data like usernames and account numbers so people can enroll in account-related services. Guide them through system upgrades and M&A events.

Reveal account details to drive adoption

Use our Secure Personalization Widget to let customers and members reveal sensitive information when they authenticate themselves with a secure token. 

Safely display private data like usernames and account numbers so people can enroll in account-related services. Guide them through system upgrades and M&A events.

Help during lockout with data they’re missing

You can’t share login and other sensitive information over the phone. Account holders must wait for the mail or drive to the branch for help. It prevents them from engaging.

Help them get back on track during M&A, system upgrades, and routine events. Instantly and securely share what they need.

  • Failed Login
  • Failed Debit PIN
  • Forgotten Account & Member Numbers

Help during lockout with data they’re missing

You can’t share login and other sensitive information over the phone. Account holders must wait for the mail or drive to the branch for help. It prevents them from engaging.

Help them get back on track during M&A, system upgrades, and routine events. Instantly and securely share what they need.

  • Failed Login
  • Failed Debit PIN
  • Forgotten Account & Member Numbers

Make core data understandable

Let’s face it: Consumers won’t understand core system product details. Our platform translates core data into something people understand. 

Assign product names, descriptions, and service eligibility criteria to product codes straight from your core or other platforms already in your tech stack. Update account details once to make global changes.

Use survey responses to uncover hidden needs

Use our Survey Widget to understand peoples’ needs and challenges. Discover what they want, and understand why they’re stuck. Find out who plans to buy a home, have a child, sell a business, and more. Instantly retarget them with relevant education and offers.

Import your data easily

The platform is built to support bank and credit union data. You may import data via API, SFTP, or CSV upload. Using these methods, we can integrate any core, online banking solution, online account opening solution, or customer relationship management platform.

Use our Data Connector Tool to share and update data across systems via APIs, webhooks, file transfer support, or hundreds of standard data connections. Quickly get data into our platform or export platform data to update other systems:

  • Core banking system
  • Digital banking system
  • Marketing or email automation (e.g., Marketo, Salesforce Marketing Cloud, Hubspot, Constant Contact, etc.)
  • CRM (e.g., Adobe, Salesforce, etc.)
View technical documents

Core banking system

  • Core banking system

Digital banking system

  • Digital banking system

Marketing or email automation (e.g., Marketo, Salesforce Marketing Cloud, Hubspot, Constant Contact, etc.)

  • Marketing or email automation (e.g., Marketo, Salesforce Marketing Cloud, Hubspot, Constant Contact, etc.)
  • CRM (e.g., Adobe, Salesforce, etc.)

Import your data easily

The platform is built to support bank and credit union data. You may import data via API, SFTP, or CSV upload. Using these methods, we can integrate any core, online banking solution, online account opening solution, or customer relationship management platform.

Use our Data Connector Tool to share and update data across systems via APIs, webhooks, file transfer support, or hundreds of standard data connections. Quickly get data into our platform or export platform data to update other systems:

View technical documents