Canopy Credit Union generated 3x higher email open rates for its investment services cross-sell campaign

Overview

Established in 1956, Canopy Credit Union is a not-for-profit financial institution serving more than 11,400 members with over $160 million in assets. Its mission is to provide a place where community members can grow strong financial roots. Canopy wanted to cross-sell its Investment and Insurance Service Center, offered through broker-dealer CUSO Financial Services (CFS), to members with high savings balances.

Challenge

Canopy aimed to introduce members with savings balances of $20,000 or more to a CFS financial advisor. The credit union needed to determine whether Digital Onboarding could outperform Constant Contact, its existing email platform, in driving engagement for this type of investment service cross-sell.

Solution

The credit union tested Digital Onboarding head-to-head against Constant Contact:

• The campaign list was evenly split between the two platforms (~500 members each).
  
• Both groups received the same subject line (Earn more on your savings & invest) and email content.
  
• Messages highlighted the opportunity to connect with a CFS advisor to maximize cash assets.
  

Digital Onboarding provided advanced targeting, automation, and member data integration for ongoing campaign use.

Results

With real-time API integration and an intuitive campaign builder, USALLIANCE Financial saw measurable results:

• 50% open rate for emails sent through Digital Onboarding vs. 15% via Constant Contact — more than 3x higher engagement
  
• Generated $1.13 million in mortgage volume within 45 days
  
• Achieved an ROI of $18 in gross profit for every $1 invested in the campaign
  
• Equifax data and contacts added to the Digital Onboarding platform remain reusable for future campaigns at no additional cost

We were thrilled with these results! We had a surprisingly high open rate through Digital Onboarding that I haven’t seen anywhere else."

Alina Murcar, Marketing & Digital Content Specialist

Impact

The campaign demonstrated the superior effectiveness of the Digital Onboarding platform for cross-sell campaigns. Canopy achieved higher engagement, measurable financial returns, and a more sustainable strategy for ongoing outreach.

All of the campaigns we’ve launched through Digital Onboarding have performed incredibly well when it comes to open rates. We look forward to using Digital Onboarding for many more campaigns to help better reach and serve our membership.”

Alina Murcar, Marketing & Digital Content Specialist

‍

Conclusion

Canopy Credit Union has proven that investing in the right engagement platform can dramatically improve results. With Digital Onboarding, Canopy delivered stronger email performance, drove significant mortgage volume, and built a foundation for scalable, cost-effective marketing campaigns.