Garden Savings FCU transforms digital adoption: 8X online banking, 2X estatements

Overview

Garden Savings Federal Credit Union, with more than $350 million in assets and 25,000 members across 150 Select Employer Groups, is dedicated to being its members’ first choice in banking. To deliver on this mission, Garden Savings sought to make it easier for new checking account holders to adopt essential digital services, such as online banking and eStatements.

Challenge

Adoption of online banking and eStatements lagged among new checking account openers, limiting member convenience and engagement. Traditional methods were ineffective in educating members about the benefits or motivating them to take action. Garden Savings needed a scalable way to promote digital services immediately after account opening.

Solution

Garden Savings used the Digital Onboarding engagement platform to run a 12-month campaign targeting new checking account openers. The campaign included:

• Personalized emails and SMS reminders sent throughout the onboarding period
  
• Step-by-step digital guides that explained the benefits of online banking and eStatements
  
• Automated logic that stopped reminders once members completed enrollment

Results

The results spoke for themselves, showcasing the powerful impact of personalized digital engagement:

• 8x increase in online banking enrollments among checking account openers in the campaign compared to those who weren’t targeted
  
• 2x increase in eStatement adoption over the same period
  
• Demonstrated that digital communications are far more effective than traditional outreach for promoting digital service enrollment

Impact

By digitizing its onboarding communications, Garden Savings made it simpler for members to adopt core services, creating more engaged and satisfied relationships. The initiative also reinforced the credit union’s reputation for delivering convenience and value.

Promoting digital services using digital communications just makes sense. I could not be happier with the results!”

Michael Powers, Chief Sales Officer & VP Marketing & Lending

Conclusion

Garden Savings Federal Credit Union proved that promoting digital services through automated digital campaigns significantly boosts adoption. With Digital Onboarding, the credit union achieved dramatic improvements in online banking and eStatement enrollment, strengthening member relationships from day one.