Refer-a-Friend Campaign

How Centric Credit Union turned member referrals into growth

From member engagement to organic growth

Centric Credit Union’s SVP of Marketing, Kelli Green, shares how her team launched a Refer-a-Friend campaign through digital banking to drive member engagement and organic growth. Learn how a simple, actionable referral strategy generated over 150 referrals, reduced acquisition costs, and helped the credit union meet members where they already engage.

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