Boston, MA (April 27, 2022) – Community Service Credit Union (CSCU), which has served its Texas community for 68 years, selected the award-winning Digital Onboarding engagement platform to make it fast and easy for new members to adopt account-related banking services.
The credit union previously onboarded new account openers using email messages. However, the platform it used to deliver the communications was cumbersome to operate and ineffective at engaging members. CSCU is excited that its new partnership with Digital Onboarding will increase account usage, reduce first-year attrition rates, and motivate members to adopt additional banking products.
“We are committed to making the new member onboarding process faster and sleeker for members and credit union staff,” said Christa Bryce, Marketing Manager, CSCU. “The Digital Onboarding platform makes it easy for people to adopt all of CSCU’s banking services. It also makes it easy for members to track their progress towards becoming a fully engaged member, and it will give us the same visibility.”
The Digital Onboarding engagement platform triggers email and text messages that connect members with personalized microsites. Digital, self-service tools help them switch their direct deposits in seconds, make their new cards their default payment methods at places like Amazon ® and Venmo®, adopt digital banking services, etc. Credit union executives recently named Digital Onboarding the winner in the Digital category for CreditUnion.com’s fifth-annual Innovation Series.
“Credit unions fail at deepening member relationships because the platform they chose for the job is complex to operate, and it wasn’t built for that purpose,” said Ted Brown, CEO, Digital Onboarding. “CSCU is wisely investing in building a state-of-the-art new member onboarding process, and I am thrilled that they selected the Digital Onboarding platform.”
About Community Service Credit Union (CSCU)
Community Service Credit Union has provided quality financial services to the communities of Huntsville, TX and several surrounding counties since 1954. Through the years CSCU keeps the focus on members, a formula that has seen CSCU grow into the leading area credit union with $127.6 million in assets and about 11,600 members. CSCU is intent on helping people in their community Bank Happy and Spend Smart so that they can Live Well. In addition to banking services conveniently available through online, mobile, text, chat, and phone options, CSCU offers in-person service for members and businesses in two locations with appointments, drive-thru services, and 24/7 ATMs. CSCU is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living, working, worshiping, or attending school in Walker, Madison, Trinity, San Jacinto, Grimes, and Houston counties. Insured by NCUA. For more information, please visit https://www.cscutx.com or text a local banker at 936.207.2996.
About Digital Onboarding, Inc.
Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer and member activation rates. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at firstname.lastname@example.org or (617) 921-2916.