Wailuku FCU Reinvents New Account Opener Follow Up After Members Leave the Branch

Credit union leveraging digital engagement platform to facilitate simple, personalized experiences

Boston, MA (January 10, 2022)Wailuku Federal Credit Union selected the Digital Onboarding engagement platform to give new account openers a personalized journey with self-service digital tools to make it easy to adopt account-related services after leaving the branch.

The Digital Banking Report’s Account Opening and Onboarding Benchmarking Study showed that 25 to 40 percent of new checking accounts are closed within the first year. Driving early engagement is the key to building long-lasting relationships. Today’s members demand personalized, digital communications and tools that eliminate the friction associated with new member onboarding processes.

“When someone wants to open a new account, they visit a branch, and Member Service Representatives do not have the time to educate people about enrolling in account-related services,” said Layne Oishi, Special Projects Manager, Wailuku Federal Credit Union. “We are reinventing the way that Wailuku Federal Credit Union follows up with new account openers. The Digital Onboarding platform will enable us to deliver personalized journeys with self-service tools that help members enroll in services like direct deposit and digital banking.”

The Digital Onboarding engagement platform triggers emails and text messages that connect new account openers with personalized microsites. The platform’s digital, self-service tools help members update direct deposits and enroll in services like digital banking, eStatements, and more.

“As soon as I saw the Digital Onboarding platform, I knew that it could help us build deeper relationships when we cannot interact with our members face-to-face,” said Oishi. “When digital experiences are simple and engaging, it is easy to motivate members to take steps to activate their new accounts.”

“Credit unions should not rely on busy branch staff to educate new account openers because members must understand how to utilize the accounts they just opened,” said Ted Brown, CEO, Digital Onboarding. “I am thrilled to partner with Wailuku Federal Credit Union as it reinvents the new member onboarding experience.”

About Wailuku Federal Credit Union
Founded in 1955, Wailuku Federal Credit Union is headquartered in Kahului, Hawaii, and is dedicated to making a positive difference in its community. The credit union has nearly five thousand members, and more than $82 million in assets. For additional information, visit https://www.wailukufcu.com.

About Digital Onboarding, Inc.
Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer and member activation rates. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (617) 921-2916.