The ultimate guide to writing AI prompts for bank & credit union marketers

Playbook

AI can be your biggest marketing ally—if you know how to talk to it. But here’s the thing: AI takes everything literally. If your prompts are vague or generic, the content it spits out will be too. And let’s face it, your brand deserves better than robotic copy and lifeless messaging.

This guide is your go-to resource for crafting high-performing AI prompts that generate content tailored to your brand, audience, and goals—without the back-and-forth rewrites.

You'll learn:

  • Prompt writing 101: How to get specific and guide AI toward the right output
  • Tone tips: Direct AI to match your brand’s voice (No more robospeak)
  • Advanced prompting techniques: Test angles, A/B variations, and elaborate for better results

The guide is perfect for:

  • Bank and credit union marketers exploring generative AI
  • Marketing leaders and content creators using tools like ChatGPT or Jasper
  • Teams looking to scale content production without sacrificing quality
  • Anyone tired of "meh" AI outputs that miss the mark

With the right prompts, AI becomes a creative partner that helps you produce smarter, sharper, and more scalable financial marketing. Whether you’re writing ads, emails, or social posts—this guide shows you how to prompt like a pro.

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