How Baton Rouge Telco Credit Union cut costs, saved 168 IT hours, and transformed CD renewals with digital automation

Overview

Baton Rouge Telco Credit Union, based in Louisiana, has a longstanding commitment to delivering value for its members. The credit union sought to improve efficiency and reduce costs by digitizing manual processes, starting with its certificate of deposit (CD) renewal notifications.

Challenge

Previously, Baton Rouge Telco sent CD maturity notifications by mail, with separate mailers for each expiring CD. This approach was costly, requiring $0.75 per mailer (~$2,300 annually), printing equipment, and IT support.

Credit unions waste valuable resources on manual processes and old-school tactics. Our team spent a year trying to digitize the process using other platforms and tools, but it was too cumbersome.”

Kristin Romero, VP of Marketing

Solution

Baton Rouge Telco leveraged the Digital Onboarding engagement platform to digitize and fully automate the CD renewal process. Campaign features included:

• Automated email and SMS notifications triggered by CD maturity dates
• Personalized microsites presenting renewal options, including moving to a new term, switching to a Money Market account, withdrawing funds, or depositing additional funds
• Elimination of manual printing, mailing, and IT dependencies

Results

• Eliminated printing and mailing costs associated with CD renewals
• Reduced annual IT commitment by 168 hours
• Provided members with convenient, immediate digital options to manage maturing CDs
  ‍

Impact

The new digital renewal process delivered measurable cost savings and freed internal resources while improving the member experience. By automating CD renewals, Baton Rouge Telco retained deposits more efficiently and reduced reliance on manual workflows.

Conclusion

By replacing outdated, paper-heavy processes with automation, Baton Rouge Telco Credit Union demonstrated how digital transformation can cut costs, improve efficiency, and strengthen member relationships.