From friction to flow: How Rize CU grew membership and issued $1M+ in credit

Overview

Rize Credit Union serves nearly 65,000 members across Southern California and Southern Nevada with over $1 billion in assets. Seeking to grow its membership and strengthen relationships, Rize CU aimed to attract new community members through streamlined product adoption and onboarding.

Challenge

Rize CU wanted to expand its reach by converting pre-approved prospects into members and credit card holders. The existing enrollment process was time-consuming and required staff involvement, creating friction for prospects and straining resources at the Member Care Center. The credit union needed a simple, intuitive way for people to accept offers and join without additional staff effort.

Solution

Rize CU partnered with Digital Onboarding to create a campaign that simplified enrollment for pre-approved prospects. Campaign features included:

• A personalized mailer with a QR code linking directly to each prospect’s microsite
  
• Personalized microsites that highlighted the benefits of membership and streamlined the acceptance process
  
• Digital Onboarding’s Enrollment Widget to present terms, conditions, and credit card offers in plain language
  
• eSignature functionality that allowed prospects to accept offers and open accounts instantly
  
• An automated onboarding campaign guiding new members through credit card usage, eStatements, text message opt-in, and mobile app downloads

Results

Rize Credit Union achieved impressive outcomes during the campaign, such as:

• 33% increase in new accounts opened compared to an average month
  
• Issued more than $1 million in combined credit during the campaign
  
• 12% of new members cross-sold into additional products such as checking, savings, and loans
• Saved 184 staff hours in just over one month by reducing Member Care Center involvement
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Impact

The initiative demonstrated that simplifying enrollment drives growth while reducing staff workload. Rize CU not only attracted more members but also deepened relationships with cross-sell opportunities, proving the power of automation and personalization in acquisition campaigns.

The Digital Onboarding adoption platform was designed to make it nearly effortless for prospective and current members to adopt products and account-related services, and it was a huge factor in our success. We are incredibly pleased with the results!”

Annette Coronado, Director of Marketing & Communications

Conclusion

Rize Credit Union achieved significant growth and efficiency gains by digitizing the pre-approval and onboarding process. With Digital Onboarding, the credit union streamlined the acquisition process, saved staff time, and strengthened its ability to grow sustainably.