Armstrong Bank selects the Digital Onboarding platform to enhance the customer journey

The platform’s self-service tools make it simple to adopt banking services and additional products

Boston, MA (March 7, 2024) - Armstrong Bank, a community bank founded in 1909 that distinguishes itself with exceptional customer service, selected the Digital Onboarding engagement platform to drive more organic growth. The platform will help the bank continue to serve its customers by removing friction and motivating existing customers to adopt banking services and additional products.

“To grow deposits and compete in today’s market, we must make it unbelievably easy to do business with our bank,” said Jonathan Sexton, Executive Vice President, Director of Innovation, Armstrong Bank. “At Armstrong Bank, we always strive to treat our customers like family. In doing so, we must make it easy for our products and services to be adopted, and Digital Onboarding helps us to do that for them.”

As the banking industry becomes more fragmented, it is increasingly difficult for banks to achieve primary financial institution (PFI) status. Americans have 30–40 different financial relationships, spanning banks, brokerage accounts, retirement accounts, digital payment apps like Venmo and PayPal, buy-now-pay-later programs, gift cards, and personal finance sites, according to Ron Shevlin, Managing Director for Cornerstone Advisors.

“The platform comes with digital, self-service enrollment tools that customers can access inside and outside the Banno digital banking platform,” said Sexton. “It is incredibly powerful if we can be right there on customers’ digital banking dashboards, providing them with the next step that each customer needs to take. Instead of asking customers to use a PDF to enroll in direct deposit, the Digital Onboarding platform helps customers enroll online in seconds.”

The Digital Onboarding engagement platform gives customers access to digital widgets that make enrolling in services easier. Customers can enroll in direct deposit in seconds, update their default payment methods at multiple merchants simultaneously, sign up for eStatements without logging in, get the right mobile app for their devices, opt-in to email and text messages, and more.

“Too often, banks invest heavily to acquire more customers without any plans for driving early engagement,” said Jennifer Packard, Chief Product Officer, Digital Onboarding. “In this new era, banks must get really good at building personal relationships from a distance, which means removing friction at every step. Armstrong Bank aims to take care of customers like family, and we are thrilled to partner to deliver.”

‍About Armstrong Bank
‍Since 1909, Armstrong Bank has taken pride in providing exceptional customer service. As a family-oriented bank with 29 locations across Oklahoma and Arkansas, our bankers live and work in the communities they serve. For more than 100 years, Armstrong Bank has worked hard to help our customers achieve their financial goals and dreams through smart and dependable banking services.  Our mission is to be the bank you would recommend to friends and family, and we always strive to exceed community and customer expectations. For more information, visit https://www.armstrong.bank.

‍About Digital Onboarding‍
The Digital Onboarding engagement platform helps banks and credit unions turn account openers into fully engaged and profitable relationships. With personalized messages, microsites, and self-service enrollment tools, the platform helps people enroll in direct deposit and update default payment methods, adopt eStatements, retrieve account and member numbers, open additional products, and more. For additional information, visit https://www.digitalonboarding.com.