Boston, MA (March 23, 2022) – Deseret First Credit Union, with more than 72,000 members and $922 million in assets, selected the award-winning Digital Onboarding engagement platform to deliver personalized experiences that motivate members to turn to the credit union as additional financial needs arise.
The credit union previously leveraged a combination of generic emails, website pages, and mailers to onboard new members, but the program had low engagement rates. The approach was not reaching the desired results at building personalized relationships at scale or increasing the average number of products per member.
“Deseret First Credit Union offers a full suite of financial products and services,” said Brennan Wall, Chief Marketing Officer, Deseret First Credit Union. “We want our members to turn to us when they buy a house, want a credit card, or need another financial product. With the Digital Onboarding engagement platform, we can deliver highly personalized communications and experiences that convert.”
The Digital Onboarding engagement platform triggers email and text messages that connect members with personalized microsites that make it easy to adopt digital banking services and additional products. Credit union executives recently named Digital Onboarding the winner in the Digital category for CreditUnion.com’s fifth-annual Innovation Series.
“When someone applies for an auto loan with a credit union, they often choose the institution for a great rate, not because they want a new place to bank,” said Ted Brown, CEO, Digital Onboarding. “On average, one-third of members will turn to a competing financial institution when additional needs arise. Credit unions need a more sophisticated way to reach members before they shop around. I am thrilled to partner with Deseret First Credit Union to build deep and long-lasting member relationships.”
Deseret First Credit Union
Deseret First Credit Union fosters its members' financial independence and well-being within the LDS community. It serves more than 72,000 members and operates 12 Utah branch locations. The credit union offers the very best in financial products and services and consistently adopts technological tools to make members’ experiences efficient and enjoyable. For information, visit https://www.dfcu.com.
About Digital Onboarding, Inc.
Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer and member activation rates. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at email@example.com or (617) 921-2916.