Boston, MA (September 18, 2023) - Pittsford Federal Credit Union, serving more than 20,700 members in the Rochester New York area, selected the Digital Onboarding adoption platform to build deep relationships and become its members' primary financial institution.
Instead of investing in advertising and cash bonus offers to attract new members, Pittsford Federal Credit Union pursues a unique growth strategy. New member growth hinges on high Net Promoter Scores (NPS) and generating referrals from existing members. The credit union recognizes that being easy to do business with drives satisfaction and growth. It’s investing in the Digital Onboarding adoption platform to make it easy for account holders to adopt banking services and additional products.
“Credit unions that deliver an exceptional member experience can drive significant organic growth,” said Meredith Constantino, Branch Manager, Pittsford Federal Credit Union. “The Digital Onboarding adoption platform makes it easy for members to adopt services like direct deposit, mobile banking, and eStatements. It also makes it easy for a credit union with a small team to deliver personalized journeys that motivate action. The platform is a key part of our strategy to become members’ primary financial institution.”
The Digital Banking Report’s Account Opening and Onboarding Benchmarking Study showed that 25 to 40 percent of new checking accounts are closed within the first year. Driving early engagement is the key to building long-lasting relationships. Today’s members demand personalized, digital communications and tools that eliminate the friction associated with new member onboarding processes.“Opening more accounts is not enough to drive sustainable growth,” said Jennifer Packard, Chief Product Officer, Digital Onboarding. “Credit unions that deliver surprisingly simple experiences will realize the biggest gains in member engagement and profitability. Pittsford Federal Credit Union is wise to focus on maximizing member satisfaction, and we are thrilled to help them become their members’ primary financial institution!”
About Pittsford Federal Credit Union
With over $527 million in assets and over 20,700 members, Pittsford FCU provides financial resources, competitive products, and world-class service. Pittsford FCU offers simple, focused products that are easy to understand and are designed to help members meet their needs and reach their financial goals. It is currently the fourth-largest Rochester-area credit union. For additional information, visit https://www.pittsfordfcu.org.
About Digital Onboarding
The Digital Onboarding adoption platform helps banks and credit unions turn account openers into fully engaged and profitable relationships. With personalized messages, microsites, and self-service enrollment tools, the platform helps people enroll in direct deposit and update default payment methods, adopt eStatements, retrieve account and member numbers, open additional products, and more. For additional information, visit https://www.digitalonboarding.com.