Quincy CU selects the Digital Onboarding adoption platform to engage new members

A small marketing department can now deepen its member relationships

Boston, MA (August 14, 2023) - Quincy Credit Union, a not-for-profit financial institution serving its Massachusetts community, selected the Digital Onboarding adoption platform to create a more engaging new member experience.

“We chose the Digital Onboarding platform because of the rave reviews and our positive impressions of the team,” said Deborah Schopperle, Director of Marketing, Quincy Credit Union. “We know that we will receive the advice and support we need. The platform is uniquely designed to help us engage members as soon as they join, and it will be key to building long-lasting relationships. We are excited to deliver the best-in-class new member experience they deserve!”

Credit unions have 90 days to engage new members. A significant portion of new account openers find it difficult to adopt the services they need, so they close their accounts. According to the Digital Banking Report, the top 100 financial institutions have a 25-40 percent first-year attrition rate, losing $400 in revenue from each customer or member.

Members increasingly rely on digital banking channels, and credit unions need more effective ways to engage members from a distance,” said Jennifer Packard, Chief Product Officer, Digital Onboarding. “Forward-thinking institutions like Quincy Credit Union know that investing in a better new member experience is low-hanging fruit. It’s one of the simplest ways for credit unions to grow profitability and retention rates.”
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About Quincy Credit Union

Quincy Credit Union has been providing financial services to its members since 1937. It serves over 36,000 members with over $700 million in assets. Membership is available to families of existing members, and those who live or work in Norfolk, Plymouth Counties, and the communities of Dorchester and their family members.
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About Digital Onboarding

The Digital Onboarding adoption platform helps banks and credit unions turn account openers into fully engaged and profitable relationships. With personalized messages, microsites, and self-service enrollment tools, the platform helps people enroll in direct deposit and update default payment methods, adopt eStatements, retrieve account and member numbers, open additional products, and more. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (313) 487-7720.