Some banks and CUs are reluctant to use text messaging, but why? Gartner reported that 98% of all text messages get read, which is nearly 5x higher than the average email open rate.
Unfortunately, scammers and fraudsters are making things tricky for financial institutions. Customers and members aren’t always sure if text messages are legitimate.
People want their financial institutions to use text messaging, but institutions are wary. Read our guide to learn:
Download our eBook and discover ways your financial institution can reap the rewards of text messaging.Download now