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The Social Security Administration (SSA) has announced that it will discontinue issuing paper checks for benefit payments, effective September 30, 2025. While 99% of recipients already use electronic deposit, roughly 600,000 Americans still receive paper checks—many of them older, rural, or unbanked/underbanked.
This policy shift represents a strategic opportunity for community banks and credit unions to reach underserved populations, build trust, and grow deposit relationships through direct deposit enrollment.
While the number may seem small, these remaining paper-check recipients are often financially underserved or disconnected from digital banking. This is a rare instance where compliance, mission, and growth align.
By helping them transition, financial institutions can:
1. Run a Social Security Direct Deposit outreach campaign
Educate your members and local communities about the upcoming change. Include clear messaging such as:
Use your website, email newsletters, direct mail, and in-branch signage to drive awareness. (Local SEO tip: include service area terms like “direct deposit help in [City/Region]” on your landing pages.)
2. Provide in-person and phone-based assistance
Offer walk-in support at branches and community events. Create a dedicated phone line with staff trained in working with older adults or caregivers. Many check recipients will need support with:
3. Promote low-fee checking accounts designed for Social Security recipients
Make it easy for individuals to open an account. Offer:
Include a checklist of what they’ll need to bring—ID, Social Security number, and benefit information.
4. Highlight the benefits of direct deposit vs. paper checks
Emphasize the advantages of electronic payments:
Also note that federal benefits received via direct deposit have stronger fraud protections under federal law.
Even after the paper check deadline, some customers may still receive occasional mailed checks. Promote your mobile check deposit capabilities and educate users on how to:
The end of Social Security paper checks presents an opportunity for local financial institutions to lead with empathy, offer genuine assistance, and foster long-term banking relationships.
Whether your institution is in a rural area, urban neighborhood, or serves a multilingual population, you have the tools to make a difference, and grow in the process.
Need help developing campaign messaging or creating a landing page for Social Security recipients? We can help.


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