MassMutual FCU Will Fully Automate New Member and Cross Sell Communications With the Digital Onboarding Platform
“Our team has been relying on an email platform to communicate with members but the process is quite manual and inefficient,” said Chris Brown, Chief Operations Officer, MassMutual FCU. “With the Digital Onboarding platform, we can stay ahead of the curve by automatically triggering SMS and email messages that link to personalized, step-by-step digital guides that help members take advantage of our full suite of products and services. Even better, the platform will free up time that we can allocate to other strategic projects.”
First Foundation Bank Chooses Digital Onboarding, Inc. for Its Go-To Digital Client Engagement and Communication Platform
“First Foundation is excited to pair its best-in-breed new account opening solution with Digital Onboarding’s best-in-breed engagement platform to increase client satisfaction, deepen relationships, and reduce support call volume,” said Jimmy Ton, SVP, Director of Digital Channels, First Foundation Bank. “We are growing our Digital Bank by delivering a first-class user experience and digital capabilities. Digital Onboarding, Inc. is a partner that will help us succeed by making it easier for clients to adopt critical services like online and mobile banking, direct deposit, automatic payments, and e-Statements.”
First Foundation historically relied on paper communications to educate clients about value-added services. While informative, the paper tactics did not motivate clients to act. With the Digital Onboarding platform, the bank can engage clients from the start of the relationship and throughout the client lifecycle.
Connect Credit Union Selects Digital Onboarding, Inc. to Maximize Member Satisfaction and Engagement.
Connect Credit Union, a member-owned financial institution with over $75 million in assets, selected Digital Onboarding Inc., a SaaS technology company, to increase member engagement with new and existing members by providing them with a fully automated activation platform.
“We have been relying on branch staff and direct mail as the main form of communication with our members for years and knew we needed to add a more modern approach,” said Cynthia Ryan, Vice President of Operations, Connect Credit Union.
Certified Federal Credit Union Selects Digital Onboarding Inc. to Deepen Member Relationships.
“Certified Federal transitioned from old school direct mail and mass email tactics in welcoming new members to personalized campaigns that leverage the digital channels our members use most,” said Jay Lassiter, Vice President of Marketing and Payments, Certified Federal. “The Digital Onboarding platform delivered personalized, prequalified campaigns and our credit card cross sell conversion rate doubled.”
“Certified Federal old onboarding program took six months to deliver,” said Lassiter. “With the Digital Onboarding platform, new members are welcomed and onboarded within an hour.”
Southwest Financial Federal Credit Union Selects Digital Onboarding, Inc. to Modernize the Member Onboarding Experience.
“At Southwest Financial, we want our members to experience better banking. We strive to do this not only by making banking more accessible, but by providing a superior member experience,” said Melanie Kennedy, CEO, Southwest Financial Federal Credit Union. “After extensive research, we chose the Digital Onboarding platform because it engages our members with personalized emails and SMS messages while educating our members about our products, services and perks. The platform is easy to use, and the journeys make it simple for our members to receive the information needed to fully utilize their accounts, allowing us to focus on growing our membership base.”
StrategyCorps Partners with Digital Onboarding, Inc. to Help Banks and Credit Unions Grow Profitable Checking Account Relationships.
“The banking industry is rapidly evolving to meet the needs of digitally savvy consumers who aren’t interested in receiving phone calls and a pile of direct mail after opening a new account,” said Bryan Clagett, StrategyCorps Director of Strategic Initiatives. “Our partnership with Digital Onboarding, Inc. will help our bank and credit union clients grow profitability by ensuring that new account holders engage quickly and stay with their financial institution for years to come.”
“The Digital Onboarding platform offers a more modern and effective way for banks and credit unions to build long-lasting relationships with customers and members,” said Ted Brown, CEO of Digital Onboarding, Inc. “StrategyCorps helps financial institutions offer checking accounts with compelling and unique features and, through our partnership, we are excited to help new account holders take full advantage of all of their account benefits.”
Spirit Financial Credit Union Selects Digital Onboarding, Inc. to Optimize Member Communication and Education.
“We selected Digital Onboarding to improve our engagement with new and existing members,” said David Obarowski, CEO, SFCU. “For new and existing members, the Digital Onboarding platform will allow us to market to and educate our members on a one-to-one level about our products and services.”
“The Digital Onboarding Platform is designed to equip financial institutions with the tools and best practices they need to communicate with members seamlessly across channels,” said Ted Brown, CEO, Digital Onboarding, Inc. “The opportunity the platform provides is not only for expanded onboarding communication in the first month of new membership, but also to continue building a relationship in the crucial first 6 months, and even years down the line.”
Pacific Service Credit Union Selects Digital Onboarding, Inc. to Enhance the New Member Onboarding Experience and Expand Existing Member Engagement.
“PSCU is leveraging data and modern digital strategies to provide a first-class member experience that engages members and deepens relationships,” said Kristin Dove, Chief Marketing Officer and SVP, Member Acquisition and Engagement. “Digital Onboarding offers a fully automated platform and the company provides best-practice knowledge so that we can automatically add members to personalized campaigns that motivate them to adopt new products and account-related services that address their unique needs.”
“The Digital Onboarding platform offers the simplest and easiest way for credit unions to engage with new and existing members,” said Ted Brown, CEO of Digital Onboarding, Inc. “Designed exclusively for financial institutions, the platform triggers email and SMS reminders that link to personalized, step-by-step digital guides that make it easy for members to take actions that drive satisfaction and deepen relationships.”
New York University Federal Credit Union Selects Digital Onboarding Inc. to Provide an Enhanced Member Experience.
“For quite some time our digital experience was very disconnected, our partnership with Digital Onboarding allows us to offer a seamless digital experience to all of our members. In New York, our members are always on the go so it is important that we can easily connect any time, anywhere” said Mira Ness, CEO. “Before Digital Onboarding, NYU FCU was manually processing every membership application. There was tremendous loss in potential members who started the process, but never completed- due to non-automated steps in the membership journey.”
“A credit union can differentiate itself from others by delivering a superior overall experience to its members,” said Ted Brown, Chief Executive Officer at Digital Onboarding. “With the Digital Onboarding platform, NYU FCU is ensuring members have an exceptional interaction with the credit union to form long-lasting relationships.”
American Bank of Commerce Selects Digital Onboarding, Inc. to Maximize New Account Activation Rates and Promote Financial Wellness.
“We recognize that our customers expect and deserve the very best we can offer in terms of technology, innovation, and service,” said Judy Helm, SVP / Director of Marketing & Retail Sales. “We’re excited to take our onboarding process to the next level by partnering with Digital Onboarding. This next level of onboarding includes the ability to trigger emails and SMS reminders that link to personalized, step-by-step digital guides that make it easy for customers to adopt additional products and services such as direct deposit, debit cards, and bill pay.”
“Our goal at ABC Bank is to provide solutions for our customers to build long-term and profitable relationships that go beyond the average banking experience,” said Helm. “Digital Onboarding is equipped with a wide range of services and expertise that will greatly enhance our customers' account opening process.”
Digital Onboarding, Inc., Helps Canopy Credit Union Maximize Membership Value. World-class technology platform offers new ways to connect and engage with members.
“Having a business relationship where both parties are equally invested and hardworking is incredibly important,” said Murcar. “Digital Onboarding is easily one of our best partnerships. I met with the rep once a week for a few months in preparation for our launch. She took detailed notes and delivered on all of her scopes of work. She made my job easy, which is unheard of when launching a brand new product!”
With member feedback being positive and the implementation process seamless, Canopy is looking forward to continued success with Digital Onboarding.
“Our expectations have been met and exceeded! We would recommend them anytime, anywhere, to anyone,” said Murcar. “It’s rare to find a business partner that takes care of you as well as Digital Onboarding has taken care of us!”
Railroad & Industrial Federal Credit Union Selects Digital Onboarding, Inc. to Modernize the Experience for New Members that Join at SEG Events
“We have been relying on direct mail and phone calls to engage and retain new members that we attract via Select Employee Group events and we want to try a more modern approach,” said Anna Lampinen, Vice President of Operations, Railroad and Industrial Federal Credit Union. “With the Digital Onboarding platform, new members will receive email reminders that link to a personalized, step-by-step digital guide that helps them take advantage of all of the services that the credit union offers.”
FLEX Partners With Digital Onboarding, Inc. to Help Credit Unions Drive Adoption of Products and Account-Related Services
“The Digital Onboarding platform helps members activate their new accounts and adopt new products using their smartphones which is how today’s consumers prefer to interact with their financial institutions,” said Sean Holcomb, Vice President and COO, FLEX. “We’re thrilled to partner with Digital Onboarding to help credit unions deliver a best-in-class member experience.”
One Nevada Credit Union Selects the Digital Onboarding Platform to Make it Easy for Digital-Centric Members to Adopt Account-Related Services
“We were searching for a solution that would make it easy to deliver personalized, relevant communications to our members,” said Deborah Colby, Senior Vice President Chief and Marketing Officer, One Nevada Credit Union. “We were attracted to the Digital Onboarding platform because it is intuitive and offers analytics and insights that help us understand how to continually optimize and improve our communications.”
“In choosing a platform, it was important to us that the company behind it understands our needs as a credit union,” said Colby. “Digital Onboarding has a great deal of experience with credit unions and understands our needs are different than the needs of a bank.”
New 'personal touch' tech reliant: Fintechs re-establishing banking/customer connections
Digital Onboarding of Boston also participated in the Fintech Accelerator program through the Venture Center, and now is about to start a market trial with Arvest Bank at two Little Rock branches.
After customers open a new account, Digital Onboarding sends them a link to a personalized portal that will walk Arvest customers through a process to discover the tools and features available with mobile banking. "Our goal is to make customers aware of all the features and functions that are available to help them manage their money better," said Angie Garrett, executive director of digital innovation and strategic analysis at Arvest."
Digital Onboarding, Inc. and the DCU FinTech Innovation Center Slated to Host the 2019 Financial Services Engagement Forum in Boston, MA
BOSTON, MA (September 16, 2019) Digital Onboarding, Inc. has officially launched registration for the 2019 Financial Services Engagement Forum. The event will be held at the DCU FinTech Innovation Center on November 13, 2019 in Boston, MA from 1:00PM-3:45PM. A FinServ Networking & Happy Hour event will immediately follow from 4:00PM - 6:30PM. Register to attend at .
Hanscom Federal Credit Union Selects Digital Onboarding, Inc. to Maximize New Account Activation Rates and Promote Financial Wellness
“While direct mail takes days to reach members and phone calls go unanswered, the Digital Onboarding platform helps members adopt digital, account-related services immediately after new accounts are opened,” said Dan Ziniti, SVP and Member Experience Director, Hanscom Federal Credit Union. “The platform also gives us access to rich data and member insights so we can quickly identify and act upon optimization opportunities.”
“In addition to making it easy for members to enroll in services such as online and mobile banking, direct deposits, and bill pay, Digital Onboarding can also help us fulfill our mission,” Ziniti said. “The platform makes it easy for us to deliver financial tips and educational resources that motivate members to save money and make wiser financial decisions.”
CU Evolution Selects the Digital Onboarding Platform to Help Smaller Credit Unions Compete and Thrive.
“If smaller credit unions are going to compete and thrive, they can’t wait days or weeks to engage new members,” said Howard Bufe, President/CEO, CU Evolution. “We advise our credit union clients to stop relying on traditional tactics like direct mail and phone calls and to begin engaging new members immediately via digital channels. Giving smaller credit unions access to the Digital Onboarding platform will distinguish them in the marketplace and enable them to participate in the digital space as they engage new and existing members.”
Noble Credit Union Selects Digital Onboarding to Engage New Members Right From the Start.
“We’re very focused on giving members easy access to banking services that make their lives more convenient 24/7/365,” said Keri Bennitt, Senior Vice President for Marketing and Membership, Noble Credit Union. “With our prior onboarding program, it could take weeks for new members to receive onboarding communications. With the Digital Onboarding platform, Noble Credit Union can immediately engage new members, especially those that don’t want to visit a branch. The platform makes it easy to adopt services like digital banking, direct deposits, and bill pay and it can also be used to teach new members how to use the services that the credit union offers.”
5 Ways to Maximize Your Account Opening and Onboarding Process.
Simply opening more accounts doesn’t automatically translate into more profits. Without an effective program for fully engaging new account holders, you could end up investing marketing money just to lose money.
Most banks and credit unions invest heavily in acquiring new relationships, but there are significant opportunities to maximize both engagement and profitability. Here are five simple strategies financial marketers can implement in their new account opening and onboarding processes.
Manatee Community FCU Selects Digital Onboarding, Inc. to Grow New Member Engagement and Satisfaction.
“At Manatee Community Federal Credit Union, we recently expanded our charter to serve members in Sarasota County, various employment groups, and associations and we want to ensure that we deliver a best-in-class banking experience, no matter where our members reside,” said Sherod Halliburton, CEO, Manatee Community Federal Credit Union. “Our team evaluated a number of digital platforms that could help us better engage and satisfy members and found that the Digital Onboarding platform was the best option in the market.”
Digital Onboarding Can Help Credit Unions Drive Engagement and Profitability.
The credit union industry is more competitive than ever. New digital technologies, rising nontraditional competitors, and changing consumer expectations dot the landscape and pose a challenge to credit unions seeking growth.
Investing heavily in new member acquisition campaigns can drive growth, but according to Strategic Link partner, Digital Onboarding, credit unions wanting to maximize engagement and profitability should take a more strategic approach to the new account opening and onboarding processes.
Ten Startup Companies Selected for Fourth FIS Fintech Accelerator Program.
FIS™ (NYSE: FIS), a global leader in financial services technology, and The Venture Center have announced the 10 portfolio companies selected to participate in the fourth annual FIS Fintech Accelerator program. Executives from FIS and The Venture Center as well as community leaders were in attendance to meet this year’s participants at the kickoff event held yesterday at The Venture Center. The 2019 program received 225 applications from fintech companies across the U.S. and 31 other countries.
Spokane FCU Grows Member Engagement with Strategic Link Partner Digital Onboarding.
In the credit union industry, a new account opening represents an opportunity to either forge a deep relationship or lose money on an underperforming membership. Lacking a proper onboarding process, credit unions often find themselves challenged to recruit new members while keeping current members engaged.
Strategic Link partner, Digital Onboarding, helps credit unions grow engaged and profitable members. Their platform increases conversion and satisfaction rates by guiding members through multi-step processes that would otherwise feel complex and confusing (e.g., adopting online banking, activating debit cards, signing up for direct deposit, etc.). The platform also helps credit unions educate members during conversions, cross sells products, and helps members build their savings.
Affinity FCU Selects Digital Onboarding Inc. to Provide Better Banking for Members.
“At Affinity, we deeply value our relationships with members and we are always looking for ways to simplify the banking experience,” said Maureen Byrne, Vice President of Marketing and Product Delivery at Affinity Federal Credit Union. “The Digital Onboarding platform allows us to deliver automatic email and SMS notifications and personalized journeys that make it easy for members to adopt account-related services like digital banking, direct deposit and bill pay. After spending a year exploring options, we chose the Digital Onboarding platform because it’s incredibly easy to implement and we love the experience it provides.”
Old Point Makes it Easier to Switch Banks in Hampton Roads, VA.
"When someone takes the time to move their banking relationship to Old Point, we want to make the process as simple as possible," said Rob Shuford Jr., President and CEO at Old Point National Bank. "ClickSWITCH's unique technology makes the cumbersome process of moving recurring payments and deposits simple. Plus, with the Digital Onboarding platform, new customers will have all of the information they need to enroll in account-related services at their fingertips and we're proud to be the first bank in Hampton Roads, VA to offer this unique service."
SUMA (Yonkers) FCU Selects Digital Onboarding Inc. to Deliver a Fully Digital New Member Experience.
“Banks and credit unions that offer digital account opening must ensure that they can onboard new customers via digital channels immediately after new accounts are opened,” said Roman Kozicky, Chief Executive Officer, SUMA (YONKERS) FCU. “Paper welcome kits and brochures are expensive and ineffective. As SUMA (YONKERS) FCU prepares to offer digital account opening services, we are designing a new member onboarding process that makes it easy to enroll in account-related services and the Digital Onboarding platform is an important part of our strategy.”
Spokane Federal Selects Digital Onboarding Inc. to Deliver a Fully-Guided New Member Experience.
"When someone chooses to bank with Spokane FCU, it's important that we provide personalized guidance to help them get the most out of the relationship," said Susan Cerutti-Jensen, Marketing Director, Spokane FCU. "The Digital Onboarding platform makes it easy for members to adopt account-related services and additional products that will improve their financial lives."
Bellco Selects Digital Onboarding Inc. to Maximize Member Engagement.
“Building member engagement is one of the simplest and most important ways credit unions can drive growth so it’s critical that Bellco engages new members right from the start,” said Candice Aragon, Vice President of Marketing, Bellco. “While other marketing automation systems take nine months to a year to implement, the Digital Onboarding platform is purposebuilt for financial institutions and is incredibly easy to use.”
MassChallenge FinTech Announces 2019 Inaugural Cohort of Top FinTech Startups.
“Our inaugural cohort represents trailblazing technologies that advance financial services, from AI-powered onboarding platforms to modern giving solutions,” said Devon Sherman, Program Director of MassChallenge FinTech. “We look forward to structuring and driving meaningful, outcome-driven partnerships between startups and enterprises that tackle some of the industry’s biggest pain points and opportunities.”
Hudson River Financial FCU Selects Digital Onboarding, Inc. to Deliver a Best-In-Class New Member Experience.
“We are excited to partner with Digital Onboarding to help members take advantage of the benefits of membership at Hudson River Financial FCU,” said Thomas J. Powers Jr., President/CEO of Hudson River Financial FCU. “Making it easy for members that open new accounts to adopt digital, account-related services fits perfectly with our strategic vision of providing members with best-in-class service and cutting-edge financial products and solutions.”
Five Reasons Financial Institutions Struggle With Onboarding.
Facing intense pressure to grow deposits, financial institutions obsess over how many new checking accounts they can open. But that's the wrong metric. Only 1 in 10 banking providers successfully engage new customers after opening a checking account, stifling their profits. Instead, financial marketers should focus on developing active accounts.
5 Communication Tips for a Successful Banking Merger.
Congratulations, the deal's been inked. Now the focus shifts to the core systems conversion, and getting everyone on the same technology platform. But what about your communications strategy? How financial marketers communicate with those affected by mergers can directly impact the level of attrition they will experience.
Mariner's Keeps it Simple With Digital Onboarding.
"We get one bite at the apple with new customers and, if we rely on welcome letters and onboarding phone calls, we’ll probably never see them again,” says Frank Giancola, President and CEO at Mariner's Bank.
Mariner's Chooses Digital Onboarding to Deliver a Superior New Customer Experience.
“Choosing the Digital Onboarding platform was a no-brainer, said Giancola. “The platform is fully automated and it will enable our team to spend less time dealing with forms and more time serving customers. As an added bonus, the platform doesn’t require core banking system integration so the implementation is fast and simple.”
Insiders' Secrets to Onboarding Success in Banking.
"When accounts get opened, institutions call it a “win” and move on to the next transaction. But the real payoff comes when financial marketers motivate new account holders to adopt additional account-related services that drive both engagement and long term profitability. They must shift their focus and energy to onboarding — this is the lowest hanging fruit at every bank and credit union."
Announcing the Digital Onboarding Platform: Account Activation Solution for Credit Unions.
What an institution does during the first 60 to 90 days after the account is opened determines the lifetime profitability of the relationship. Since members tend to overestimate the effort that’s involved with adopting account-related services like online banking, direct deposit, and mobile banking, it’s critical to guide them through each step of the process.
Foothills Credit Union Simplifies New Member Onboarding with Digital Onboarding, Inc.
“The platform makes it easier for our new members to adopt additional products and account-related services, it’s less costly than direct mail, and it makes it easier for us to track and measure success," said Scott McNeil, Chief Executive Officer for Foothills CU.
Big Financial Companies to Team Up to Help Fintech Start Ups.
Hal Tovin, chief operating officer at Belmont Savings Bank, said he tries to meet regularly with local fintechs to see how they can help. One such meeting led to a partnership this spring with Digital Onboarding Inc. of Boston, which has created a platform that makes it easier for new customers to activate debit cards and switch direct deposits.
Given the huge interest in digital account opening and onboarding, and the relative success this firm has had recently, it was disappointing that their demo didn’t impress the rest of the audience as much as it impressed me, said Ron Shevlin.
Alliance Credit Union Selects Digital Onboarding, Inc. to Make it Easy for Members to Adopt Account-Related Services.
“The Digital Onboarding platform makes it easy for new account openers to take full advantage of conveniences like online banking, mobile banking, online bill pay, and direct deposits. Using the platform to onboard new account openers is also more cost efficient than mail," said Matt Grannan, President and Chief Executive Officer for Alliance Credit Union.
Benefits of Beta: Small Banks Look Past Risk in Pairing with Startups.
"No one is going home to read that $10 brochure...the real value is creating a more engaged customer that tends to then have additional products and services," said Hal Tovin, COO for Belmont Savings Bank.
Belmont Savings Announces Customer Engagement Partnership with Digital Onboarding, Inc.
“We are proud to be partnering with Digital Onboarding’s innovative platform, which will maximize account activation rates, and strengthen the bank’s focus on customer relationship expansion,” said Hal Tovin, COO of Belmont Savings Bank. “This partnership represents the latest FinTech offering from Belmont Savings. Digital solutions are an exciting space for us, and we look forward to working closely with Digital Onboarding’s team moving ahead.”
North Shore Bank Selects Digital Onboarding Inc. to Maximize New Account Activation Rates.
"When a customer opens a new account, it’s important that they are able to take full advantage of it after leaving the branch,” said Joe Bartolotta, Senior Vice President and Chief Customer Officer for North Shore Bank. “By educating and encouraging customers to log in to online banking, download the mobile app, and switch their direct deposits, the Digital Onboarding platform helps to maximize new account activation rates and further increase customer satisfaction.”
Somerset Trust Company Selects Digital Onboarding Inc. to Deliver Superior Customer Service and Convenience.
“In an industry like banking where products are heavily commoditized, it’s strategically important for Somerset Trust Company to remain laser focused on delivering superior customer service and convenience.” said John Gill, Chief Operating Officer for Somerset Trust Company. “Instead of giving customers paper welcome kits with forms and instructions on how to activate their new accounts, we are leveraging the Digital Onboarding platform to offer a fully digital experience and intuitive, step-by-step guidance from start to finish.”
Ohio Healthcare Federal Credit Union Selects Digital Onboarding, Inc. to Maximize Member Engagement Rates.
“We are dedicated to serving the financial needs of Ohio healthcare professionals and I’m delighted that Digital Onboarding Inc. makes it easier than ever for members to access the full benefits of their new accounts,” said Bill Butler, CEO of Ohio Healthcare Federal Credit Union. “The fact that the platform is helping our organization increase revenue while reducing costs is an added benefit.”
DCU Selects Digital Onboarding, Inc. to Simplify the New Account Activation Process.
“When a new or existing member invests the time to open an account with DCU, we want to ensure that they have access to our entire suite of products and services, and that their onboarding experience be simple, yet insightful,” said Julie Moran, Senior Vice President of Member Services for DCU. “If it reduces cost in the process, that’s a win for us and our members. Partnering with Digital Onboarding Inc. helps strengthen DCU’s position as a digital leader in driving engagement and overall satisfaction, especially with millennial members.”